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Republicans need to court Swingles

Republicans need to court Swingles

Swingles, or single women voters, now make up 20% of the electorate, according to the New York Times. That is a huge voting bloc that needs to be recognized and addressed. The Times notes that married women still favor Republicans but single women tend to be much more sympathetic towards President Barack Obama and don’t necessarily blame him for the ailing economy.  For the record, I’m still voting for Romney. But this is an important area where the Republicans have an opportunity to remind single women of the many ways that they are affected. One of the most obvious ways is that the unemployment figures for this group are 11%, which is higher than the national average. The Republicans need to make the connection clear to those who can least afford it.

NY Times report on why married women voters favor Romney

 


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